About You

Partnerships take two to tango. At ATF, we will only take on work that we are confident we can deliver to the very best of our ability – that means ensuring we are the best possible fit for our clients. 

We’re not about ticking boxes or simply completing transactions. We build partnerships with businesses and their owners and go on journeys together. 

Who do we go on journeys with, and what do those journeys look like? Let’s take a look… 

We will make a great fit

Happy partners atf accountancy
  • You want your business not just to survive, but thrive.
  • You embrace challenges. Identifying and overcoming challenges are key to your success, as opposed to avoiding them.
  • You have an urge to invest time and effort into improving your business.
  • You are willing to try out new cloud-based technologies to take your accounting processes to the next level.
  • You understand that there will be bumps in the road and that, as partners, we can navigate them together.
  • You value seamless, proactive and transparent communication.
  • You prioritise your wellbeing by seeking a balance between hard work and enjoying life.

And not such a great fit

stressed man
  • You prefer working alone and don’t like to seek advice. Any outside help is viewed as transactional as opposed to a partnership. Only you know best. 
  • You avoid challenges rather than taking them on.
  • You don’t like change, especially when it comes to adopting new technologies and processes.
  • You would rather play it safe than invest budget into new ideas which could elevate your business to the next level. 
  • You have unrealistic expectations for ultra-quick success.
  • You don’t respect people’s time or see the value of a healthy work-life balance.
  • You go under the radar for periods of time and require frequent follow up communications.
accountant and client are shaking hands

Are you looking for Accounting and Tax Advisory services in Norwich?

Schedule a free, no obligation consultation with one of our specialist accountants by phone or meet us in our Norwich based office.

book a discovery call